Digital product consultancy for founders, startups, and businesses building useful software with clarity and momentum.

Selected Work

Work that improves clarity, trust, and conversion.

A compact set of outcome-led case studies, built to show value rather than decoration.

Next Step

Need this kind of result?

Let’s talk about your product and the result you want.

Delivery Model

Strategy, design, build, support

Typical Clients

Founders, startups, growing teams

Book a consultation

Case Studies

Examples of product work presented to sell the result.

Each project shows the problem, the work, and the outcome it supports.

Fintech product

Case study

AjoApp

Rebuilt contribution and payment flows to cut drop-off by removing trust friction at each step.

Role

Product strategy, UX design, React, Node.js

Focus

Web and mobile product flows

Outcome

Payment flows are 40% faster, with 65% fewer support tickets and stronger repeat usage.

What this work proves

Clear progress indicators show users exactly where they are
Task hierarchy surfaces pending actions first
Trust signals run through every screen
Doubled monthly transaction volume

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AjoApp ajoapp.ca · web app — ajoapp.ca · Web App

AjoApp available on google play/apple app store · mobile app — Available on Google Play/Apple App Store · Mobile App

Commerce platform

Case study

Zaveb Commerce

Rebuilt discovery and checkout to remove purchase friction and move more browsers to buyers.

Role

UX design, Next.js, APIs, commerce workflows

Focus

Conversion-focused web commerce

Outcome

Search-to-cart is 30% faster, checkout abandonment is down 25%, and the admin now handles 3x more product volume.

What this work proves

Smart filtering cuts browsing from 7 clicks to 3
Upfront pricing lifted completion rates by 20%
Modular architecture supports new categories
New commerce features ship 50% faster

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Zaveb Commerce zaveb.com · web store — zaveb.com · Web Store

Zaveb Commerce mobile app · downloadable via web browser — Mobile App · Downloadable via web browser

Service-led platform

Case study

Antstruct

Turned a service-led business into a more credible digital presence that sells before the first conversation.

Role

Strategy, design systems, web product delivery

Focus

Brand clarity and digital presentation

Outcome

Visitors spend 2.5x longer on services, and inquiry forms are up 40%.

What this work proves

Services are framed as solutions, not feature lists
Consistent design language across web, mobile, and proposals
Visitors grasp the value proposition in seconds
The brand now matches the level of service delivered

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Antstruct antstruct.com · website — antstruct.com · Website

Antstruct mobile responsive — Mobile Responsive

Home improvement brand

Case study

Dezonez

Shaped a cleaner service website that presents home-finishing work with more credibility and clearer conversion paths.

Role

Brand presentation, UX structure, service page design/development

Focus

Lead generation and service clarity

Outcome

The application presents services, trust signals, and quote prompts in a way that makes it easier for homeowners to take action.

What this work proves

Services are grouped clearly across POP ceilings, tiling, painting, interiors, etc
Strong CTA flow directs users to get a quote or contact the team
Trust signals include completed projects, client satisfaction, and years of experience

Take a peek

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Dezonez dezonez.com.ng · web application — dezonez.com.ng · Web Application